Mountain Mochi, or Mtn. Mo is a dream I’ve always had and became a branding project I worked on. 

 

The idea is this... A hip new store that sells mochi ice cream in varying flavors like strawberry, matcha green tea, mango, and chocolate, for example. One unique part about Mtn. Mo (besides it being the first of its kind) is that if this is your first time trying mochi, you don’t have to buy 6 pieces of one flavor at the store only to find out you like the mango flavor more...

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I wanted to incorporate the matcha green color as that has always been a popular mochi ball flavor in Japan, where mochi gained its fame. 

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To better display this brand, I created a website that has the brand identity, visuals, and more all in one place. Click the link below to see more of Mtn. Mochi! In the future I'd like to work on mock-up menus and more packaging.